Strategically led, creatively driven.

Seasoned marketer focused on creative campaigns, content programs, live experiences, digital products, and brand partnerships.

What I Do

- Creative briefs that can be tailored to the marketing objective and/or discipline
- Assessment of marketing opportunities across business objectives and channels
- Research and insight reports with clear actions and path forward
- Complete creative concepts for campaigns and brand initiatives
- Collaboration with creative and production teams to bring ideas to life
- Strategic oversight and alignment of creative solutions to the brief
- User journeys across channels or for a single experience
- User experience strategy and design for digital platforms and products
- Live experience flow, programming, and environments

- Complete content platforms at the center of paid, owned, and earned media
- Criteria and filters that guide execution
- Frameworks for content creation, publishing, and partnerships
- Themes, categories, and topics
- Creative formats and packaging
- Asset creation across digital and physical channels
- Playbook and governance resources
- Content calendar planning
- Collaboration with content creators, publishers, entertainment properties, and other contributors

- Lead new business pitches from initial concept to final presentation
- Support pitch teams with strategic insights and creative direction
- Presentation crafting and coordination, including asset needs and scripting
- Writing and developing detailed proposals and RFP responses
- Response outlines with narrative hook and pitch needs
- RFP creation for any partnership or media buy
- Strategic consulting to identify pitch opportunities and approach
- Variations to pitch approach for agencies, publishers, and entertainment properties
- Tried-and-true process for reducing friction and focusing on outputs