Associate (and two previous roles)

2004-2007

This was my first job after I graduated from the UMass Amherst Sport Management program. I started in the six-month trainee program and was then asked to take on a full-time position on the FedEx Racing business, which then expanded into a role on vitaminwater racing. Both programs were designed around large-scale sponsorship and hospitality activations. I focused on strategic consulting and event management.

Brand Manager

2007 - 2009

I was one of two brand managers in a 15-person boutique creative agency, handling all client service and project management duties. I supported the creative teams on branding and advertising projects for a variety of clients, including Pony sneakers, Olevia TV, and Vivitar. The role required a combination of account management and strategic direction to help the team succeed in their various creative outputs.

Manager, Business Leadership (and one previous role)

2009 - 2011

My time at Momentum was spent almost entirely supporting American Express OPEN at trade shows. Amex attended over 200 events/year, acquiring small business owners, and our team provided content programming and sales support, including collateral and product training. This work ultimately led to American Express building permanent business lounges at convention centers, a project I spearheaded.

Executive Director of Content & Social Strategy (and two previous roles)

2011 - 2017

I originally joined as the third member of a new group called Content Labs, which later expanded and was fully integrated into the rest of the agency’s disciplines. As a result, I led the content & social division of the strategy group and have authored or overseen content strategies for over a dozen brands, including Intel, BMW, Vanguard, and Goldman Sachs. I reported directly to the Chief Strategy Officer and led a team of ten.

SVP, Content Director

2017 - 2018

I led the NY content practice, managing a team that oversaw content strategy and partnerships, supporting such brands as Under Armour, American Express, Hewlett Packard Enterprises, and T-Mobile for Business. I spent most of my time on new business, including the development of Digitas’ core content services creds. When I wasn’t pitching, I helped the team orchestrate large-scale partnerships.

Executive Director, Ad Innovation & Creative Director

2018 - 2021

Quartz is a business publication that had become well-known for its custom content programs combined with smart media plans. I started as a Creative Director, focusing on large partnerships ($1M+). I then moved on to lead the creative strategy group, which was responsible for building proposals alongside the sales and media teams. I subsequently transitioned into leading ad innovation, focusing on creating new inventory.

Head of Product (Trove) & Director of Strategy

2021 - 2024

I joined TEAM with a focus on implementing a more strategic process for creative outputs, particularly in new business and bigger clients. This led to notable wins, such as Hertz, as well as a revamped approach to pitching. I then transitioned into helping the CEO and President develop an early-stage SaaS product, supported by Stagwell, that connected brands with guests in bars and restaurants.

Strategic and creative lead

2024 - Present

I’ve been helping brands directly with a variety of strategic and creative services, primarily working with senior-level clients on systemic shifts to strategy and creative implementation. I’ve also provided “white-label” services to agencies and other independents, including participation in pitches, concept development, content creation, user experience design, and partnership strategy.