About
I’m a super-curious, strategically-minded marketer who loves to make things in collaboration with others.
In the past twenty years, I’ve had a front-row seat to the incredible changes in how brands communicate. Although the marketing world looks very different today, I’ve maintained principles that inform how I approach strategies and the frameworks that shape them.
Empathy always wins.
I don’t believe you can be an effective marketing strategist without empathy. It’s the key to unlocking insights and delivering value to a group you’re not in.
Be useful.
Utility is the difference between earning attention and trying to buy it. With so many interesting things in the world, brands need to deliver utility.
Signals over segments.
The signals that people give us are more helpful than the demographics they are in. They provide the opportunity to respond with the right thing at the right time.
Full-Time Roles
Head of Product at Trove (Part of Stagwell)
Led the strategy and development of an early-stage SaaS product focused on connecting brands with guests in the hospitality space. It’s part of Stagwell Marketing Cloud, the SaaS- and DaaS-focused arm of Stagwell Group. As the sole employee of the company, I’ve been involved in every part of the product’s development and marketing.
Director of Strategy at TEAM
My responsibilities included building core strategic processes, working with the creative teams, and pitching new business. I then helped support Trove (next role) and ultimately moved to lead that project.
Executive Director, Ad Innovation & Creative Director at Quartz
I had two roles at Quartz, supporting the business team’s efforts. First, as a Creative Director, I helped develop, package, and sell large-scale content partnerships. Second, as Executive Director, Ad Innovation, working with the product, business, and editorial teams to create core experiences that would benefit each group.
SVP/Content Director at Digitas
I led the NY content practice managing a team that oversaw content partnerships with media companies. We supported brands such as American Express, Under Armour, and Hewlett Packard Enterprises. I spent the majority of my time on new business, including the development of Digitas’ core content services pitch (available on my site). It’s also where I met the brilliant people from Quartz, where I ultimately found myself pitching content partnerships versus buying them.
Executive Director of Content & Social Strategy (and two previous roles) at KBS (currently Forsman & Bodenfors)
During the five and a half years I was at KBS, I had the privilege of working with some of the smartest strategists I’ve ever come across. I led the content & social division of the strategy group, and have authored or overseen content strategies for over a dozen brands, including Intel, BMW, Vanguard, and Goldman Sachs. I originally started as the third member of a new group called Content Labs, which expanded and was then fully integrated into the rest of the agency’s disciplines. I reported directly to the Chief Strategy Officer and led a team of ten.
Manager, Business Leadership & Account Executive at Momentum Worldwide
I spent all of my time supporting American Express OPEN in the trade show activation space. American Express attended over 200 events/year signing up small business owners, and our team added content programming alongside sales efforts to deepen the experience at high-profile shows, such as CES. We created a program called OPENForum Live, where we brought thought leaders directly onto the trade show floor to speak to small business owners and then published that content on OPENForum.com. This all expanded into permanent lounge spaces in Las Vegas, Chicago, and NY - which gave Amex coverage at over 75% of the 200 events.
Brand Manager at Fishtank Brand Advertising
I supported the creative teams on branding and advertising projects for a variety of clients, including Pony sneakers, Olevia TV, and Vivitar. Fishtank was a small company of 15 people, and I was one of two brand managers handling all client service and project management duties across the agency.
Associate (and two previous roles) at Velocity Sports & Entertainment (currently MKTG)
This was my first job out of college where I started in the six-month trainee program. I was asked to take on a full-time position working FedEx Racing, which then expanded into a role on vitaminwater racing as well. Both programs were designed around large-scale sponsorship and hospitality activations. I focused on strategic consulting and event management.